“Let’s face it, not all Filipinos need helping. There are Filipinos who can help. ”
In February 2009, during a discussion with veteran broadcast journalists about the escalating poverty level in the country, Kuya Daniel Razon came up with the idea of performing random acts of kindness to strangers for just one day, with the hope of generating a series of good events.
Soon after, the Isang Araw Lang campaign was launched, transforming lives by the thousands with innovative public services that remain unparalleled.
It is the mission of the Isang Araw Lang campaign to bring about positive change in the community by inspiring a chain of good deeds through simple acts of kindness.
Our vision is to enrich lives on a global level by promoting the campaign and launching the projects of Isang Araw Lang worldwide.